STREETCARDS

Results from a traveler survey conclusively demonstrated

that brochures out competed all other media as a source of visitor

information while traveling!!

Respondents indicated brochures obtained from brochure racks were the

most frequently used source of visitor information while traveling.

➤ Brochures from a brochure rack. . . . . . . . . . . . 52%

• Friend or relative . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%

• Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%

• TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%

• Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%

• Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%

• Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%

21% of respondents visited a new area or attraction as a result

of information obtained from brochure display racks.

12% of respondents changed their travel plans as a result of

information obtained from brochure display racks.

77% of respondents were leisure/vacation travelers.

75% of respondents were on multi-day trips.

98% of respondents who were on multi-day trips picked

up brochures from brochure racks either before or during

their trip.

There is strong evidence that brochures continue to have their basic appeals

of simplicity, colorful and helpful presentation, and placement relevancy.

To download a complete report, go to: www.iapbd.com