Streetcards (www.streetcards.ca) : Blog http://www.streetcards.ca/Blog.php This page contains the blog. Wed, 08 Feb 2012 00:35:11 -0800 http://ubertor.com/?v=1.0 en New Website Launched http://www.streetcards.ca/Blog.php/2 Thu, 26 Nov 2009 22:48:06 -0800 Streetcards General http://www.streetcards.ca/Blog.php/2 WOW the new website is live. Rather than paying a programmer to make changes we can make all of the changes we need with the Content Management System that is built into the system.

This website uses a template from Ubertor a leading provider of website solutions. If you like the look and feel please call Mike Blaney at 800-568-8338 or 604-618-5512. You can learn more about what we can offer you on our demo site at www.mikeblaney.com.

]]> Most frequently used resource for travellers http://www.streetcards.ca/Blog.php/1 Fri, 13 Nov 2009 12:43:00 -0800 Streetcards General http://www.streetcards.ca/Blog.php/1 Results from a traveler survey conclusively demonstrated

that brochures out competed all other media as a source of visitor

information while traveling!!

Respondents indicated brochures obtained from brochure racks were the

most frequently used source of visitor information while traveling.

➤ Brochures from a brochure rack. . . . . . . . . . . . 52%

• Friend or relative . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%

• Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%

• TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%

• Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%

• Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%

• Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%

21% of respondents visited a new area or attraction as a result

of information obtained from brochure display racks.

12% of respondents changed their travel plans as a result of

information obtained from brochure display racks.

77% of respondents were leisure/vacation travelers.

75% of respondents were on multi-day trips.

98% of respondents who were on multi-day trips picked

up brochures from brochure racks either before or during

their trip.

There is strong evidence that brochures continue to have their basic appeals

of simplicity, colorful and helpful presentation, and placement relevancy.

To download a complete report, go to: www.iapbd.com

 

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